Balloonacy

The brief was to comunicate information about Orange tariffs to easily distracted, digitally savvy 16-24 year olds. So we created the world's first balloon race across the Internet, in which dry product information became a rich, immersive and truly unique gaming experience. Racers had to complete Orange value-led challenges to get ahead. As well as communicating the 'Orange extras' stories, these challenges awarded racers with badges that they could brag about in their social networks.