Spot The Bull

Orange needed a competition mechanic in the spirit of Glastonbury: irreverent, playful and cool, but something that would still showcase Orange's amazing box of tech trickery. Spot the Bull was the answer: not just a giveaway, users had the chance to win tickets by predicting the bull's location at certain times of day (the exact location was established using a clever GPS system). The game gave Orange a chance to give the competition for red-hot tickets some proper attitude.