My name is Will Cheyney.
I'm a multi-disciplined and hands-on Product Design Director with in-house and agency leadership experience. I live to create simple and beautiful user experiences that people love to use.


Case study coming soon.

Drone Photos

A selection of imagery from my after-school hobby, aerial photography.


Case study coming soon.

Pets Welcome

Trip Advisor for pets – an app to help you find pet friendly places.

Pokémon GO

A campaign to reignite the cultural phenomenon of Pokémon GO.

Top Trump Trumps

A new card game that really is against humanity.


A user-generated kaleidoscope installation for Amazon Fashion.


The "Siri for sex" sexual health AI app.

Alarm Buddy

A mobile app that smartly reminds you to test your smoke alarm.

I Wish I Could Wear

A campaign to encourage women to embrace their body shapes.

Purina Beyond

Design and brand development for a superfood blend pet food.

Santander ECRM

A new system to intelligently manage customer contact.

EE Social Hub

A physical suite of realtime social data monitoring tools.

Guilty Pledgers

Concept and design of a fundraising Spotify app.

Here East

Shaping a disruptive brand for a new industry.

EE brand launch

Digital brand development for the UK's first 4G mobile network.


The world's first balloon race across the internet.

Lonely Planet

The legendary travel bibles all online for digitally native travellers.

Game of Thrones: The Exhibition

Design of interactive experiences at an event to die for.

Phone Fund

A game that used social media to drive a physical automated game.